Free shipping on orders over $150

Your cart

Your cart is empty

Not sure where to start? Try these collections:

Your Glam. One App.

A fresh new way to shop Born To Glam.

More styles to discover. Your favorite live shopping moments. A checkout that brings app and website shopping together.

Get the new appExplore live shopping

Already an iPhone customer? Update your existing Born To Glam app. Android customers: download the new app using the link above.

The Born To Glam app homepage featuring new arrivals

Made for discovering your next favorite

Your boutique, beautifully brought together.

01

More ways to browse

Explore new arrivals, seasonal edits, curated collections, sale finds, jewelry, accessories, and Home Decor.

02

Glam Direct, right here

Discover standout styles shipped directly from our manufacturer partners. Shipping timing varies by item.

Meet Glam Direct →
03

Find it. Love it. Save it.

Search, filter, and sort as you browse, then save favorite pieces to your wishlist for another look.

App shopping menu with direct access to Glam Direct and collections
Favorite collections, easy to find.
New arrivals in the app with search, filters, sorting, and wishlist hearts
A clearer way to explore new arrivals.

Preauths are now preorders

Reserve your style. Pay when it’s ready.

1

Choose your item

Select your size and reserve an available preorder style.

2

Your order is created

Your reservation becomes an order immediately, so it has a place in your order history.

3

Pay when it’s ready

You won’t pay for that preorder item until it’s ready to ship.

One connected shopping experience

App and website purchases, in one place.

The new app uses the same Shopify-powered checkout as our website. New app orders become part of your Shop account, alongside your website orders.

More ways to pay

Choose from the payment methods offered at checkout, including Shop Pay, PayPal, Apple Pay, and Amazon Pay where available. Eligible shoppers may also see pay-over-time options such as Klarna, Afterpay, Affirm, or Shop Pay Installments.

Shop Pay

PayPal

Apple Pay

Amazon Pay

Payment availability and eligibility vary by order, device, and provider. App screens show examples; products, prices, and availability may change.

Same live-sale community. Fresh new look.

Watch it move. Ask your questions. Shop the moment.

We’re still going live in the new app. Join us for close-up details, fit advice, styling ideas, and the conversation you love.

Missed us live? Shop the replays on your schedule, and look for shoppable live snippets on product pages.

See how live shopping works
Born To Glam live replay with an on-screen product and Add to cart button
COMING SOON

More to look forward to.

A new rewards system

We’re getting a new rewards experience ready for you. It isn’t available yet—we’ll share how it works when it’s ready to roll out.

Your outstanding old app orders

Outstanding CommentSold orders will be imported soon. Some order numbers may change during the move. Earlier order history remains available through “View Old App Orders” in the app menu.

View earlier order history →

Ready for your next favorite?

Make the switch.

Android customers

Download the new Born To Glam app from our app download page.

Download the new app

iPhone customers

Your existing app will update automatically if automatic updates are enabled. Otherwise, tap Update in the old app or update Born To Glam through the App Store.

Visit our app download page
Will my old wishlist carry over?

You may need to save some favorites again from the old app or website. Find the pieces you love and tap the heart to start your new wishlist.

What happens to my old app orders?

Only outstanding CommentSold orders are being imported, and that import is coming soon. Some order numbers may change. You can still access earlier history through View Old App Orders in the app menu.

We Go Live Every Week | Shop The Replays Here ➡️