About Us

Our Mission, Our Commitment

Since being founded in 2001, Born To Glam has turned unique, colorful, bold jewelry into an everyday occasion while working towards making a positive impact in our communities, the industry, and the world. We believe that jewelry is an expression of self, and how you show up in the world should have no limits. That’s why we work with trusted artisans and suppliers across the globe, using high-quality, responsibly-sourced materials to create pieces meant to last a lifetime—that feel like you.We aim to have a positive impact on people and the planet through thoughtufully designed jewelry, sustainably sourced materials, and people-centric operations. Each month, we release new products designed in-house in limited quantities and only manufacture more based on consumer demand. This allows us to curate fresh products while keeping our production less wasteful.

OUR FOUNDER

A Message From Elena

My mom owned a jewelry business for over 20 years. When I started working in her store, I developed a passion for the business, the products, and most importantly—the customers. As she moved toward retirement, she gradually handed over management of the business to me. With the ever-changing retail landscape and the challenges brick-and-mortar stores faced with the rise of online shopping and platforms like Amazon, I made the decision to rebrand and take the business digital in 2019. I stepped into the role of Creative Director, reimagined the brand’s identity, and just like that, Born To Glam was born! ✨

As a lifelong shopaholic and lover of statement pieces, I’ve always believed in the power of style to boost confidence. What began as a curated online boutique for unique, high-quality jewelry has since evolved into a full lifestyle brand—including a bold and trend-forward clothing line. From crystal-studded graphic tees and rhinestone-embellished jeans to vibrant statement outerwear, our apparel is just as glam, eye-catching, and confidence-boosting as our jewelry.

I've built this brand to help women find those anything-but-basic pieces that reflect their inner sparkle. Whether you're layering on the jewels or rocking our newest fashion drop, Born To Glam is here to help you shine.

Elena Pitter