Boutique Live Shopping | Born To Glam

Q: Do I need the app to watch?

No, you can watch on our website, Facebook, or Instagram. The app gives you the fullest experience, including direct Q&A with the seller and app-only perks.

Q: Does clothing run true to size during a live?

You can ask directly during the live, which is one of the biggest advantages over shopping from photos alone. We'll talk through fit as we show each piece.

Q: Are there deals or perks during live events?

Each live can include different perks, such as exclusive offers, auction-style sales, or store-credit giveaways, but it varies by event.

What Is Boutique Live Shopping?

Boutique live shopping is exactly what it sounds like — a real person showing you the clothes, in real time, the way it feels shopping in person. Instead of scrolling through static photos and guessing how something fits, you watch it on a real body, ask your questions, and get answers on the spot before you decide.

Shopping fashion online shouldn't require guessing. Our live shopping events let you see how pieces actually look, move and fit — and ask the questions you'd normally ask if you were shopping with us in person.

Why Shop Born To Glam Live?

See it before you buy it. Product photos can show you what a piece looks like, but a live can show you how it actually wears. During Born To Glam live shopping events, we show pieces up close, talk through fit and fabric, demonstrate how they move and style, and answer customer questions in real time. Wondering whether a top runs roomy, whether a fabric has stretch, how a jacket hangs, or what we'd pair with a new arrival? Ask us directly while we're showing it.

More Than a Live Sale: The Born To Glam Community

Our lives aren't just a broadcast — they're a live sale community of shoppers who come back because they know the people, recognize other shoppers, and enjoy being part of the conversation. You can comment, ask questions, react, and engage with us and with other shoppers throughout the event.

When Does Born To Glam Go Live?

Our flagship lives are every Tuesday and Friday around 1pm. Beyond that, we regularly add live pop-ups throughout the week — so it's worth following us or turning on app notifications to catch the extras as they happen.

Where Can I Watch and Shop Live?

Website: Watch directly on borntoglam.com and shop featured products as they're shown.
Born To Glam App: The best way to experience our lives — ask the live seller your questions directly, shop in real time, and access app-only perks.
Facebook & Instagram: Watch, comment, and engage with our live shopping community on social.

Why Shop Through the Born To Glam App?

The best deals happen in the app, and new arrivals are sometimes released there first. In the app, shipping is a flat $5 per day no matter how many orders you place that day. You can also ask the live seller questions directly during a live and get real-time notifications so you never miss an event.

Live-Only Deals, Auctions & Giveaways

Each live is different — depending on the event, you might find exclusive offers, auction-style sales, store-credit giveaways, or other special perks. We don't run the same promotion every time, so it's worth tuning in to see what's happening that day.

New Arrivals Often Start Live

New pieces are frequently introduced and demonstrated during our lives before they're seen anywhere else — giving live shoppers a first look at how a new arrival actually fits and moves, not just a product photo.

Never Miss a Born To Glam Live

We let you know we're going live a few ways:

Email — we send updates when we're live
Text alerts — sign up for texts so you never miss an event
App notifications — download the app for real-time alerts

Watch Live Shopping Replays

Missed a live? No problem — replays are available below, with the date (and sometimes time) of each event, so you can shop everything we featured on your own schedule.

Nearly Two Years of Live Selling

Born To Glam has been live selling for almost two years. It's not an occasional marketing event for us — live shopping is a core part of how we do business and one of our primary ways of connecting with and serving our customers.

At the heart of it, Born To Glam is a women's boutique built around discovering pieces that feel a little different — jackets, dresses, jewelry and accessories you won't find everywhere else. Live shopping is simply how we bring that boutique experience to you, wherever you're shopping from. Learn more about who we are.

Frequently Asked Questions

What is Born To Glam live shopping?

It's real-time shopping where we show you pieces in motion, talk through fit and fabric, and answer your questions live — closer to shopping with us in person than browsing a website alone.

When does Born To Glam go live?

Our flagship lives are Tuesday and Friday around 1pm, with additional live pop-ups added throughout the week.

Do I need the app to watch?

No — you can watch on our website, Facebook, or Instagram. The app gives you the fullest experience, including direct Q&A with the seller and app-only perks.

Can I ask questions during a live?

Yes. You can ask about fit, fabric, sizing, styling, or anything else while the item is being shown, and comment and engage with our community throughout the event.

Does clothing run true to size during a live?

You can ask directly during the live — that's one of the biggest advantages over shopping from photos alone. We'll talk through fit as we show each piece.