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Click & Scroll Through Shoppable Video With Featured Products You Can Add To Cart
My mom owned a jewelry business for over 20 years. When I started working in her store, I developed a passion for the business, the products, and the customers. As she moved toward retirement, she slowly handed over management of the busines to me. With the changing retail landscape and the challenges all retail stores faced with the birth of the internet and outlets like Amazon.com, I decided to rebrand the store and move it online in 2019. I became the Creative Director, shifted the stores focus, and just like that, Born To Glam was born!
As an enthusiastic consumer and purveyor of fine jewelry (aka a shopaholic 🤣), I was driven towards this industry as a means of spending time doing what I love and to help other women find and experience that confident feeling the right piece of jewelry gives you. Locating those high quality yet unique jewelry pieces can be very difficult. I've curated this colorful collection of pieces I define as anything but basic.
We hope you find something that inspires you!
Elena Pitter